As I’ve stated before, and you’ve no doubt picked up, I’m quite the fan of Tim Grahl. I got to meet him at the World Domination Summit this year. One of his mantras is: focus on being relentlessly helpful.
He’s done book marketing for a lot of really big names, so I listen to him. He makes sense. He sounds like a really nice person (and has been in all my interactions with him).
Back when I was in Dublin, I attended one of his first Indie Secrets workshops with Michael Bunker, an indie author who writes Amish science fiction.
They are now doing that workshop again, and it now has an additional three-hour session.
The single thing that struck me the most can be summed up by contrasting it with a snippet I pulled into a post yesterday from Carolyn Jewel’s post The Flush Pile:
Do not assume a publisher has an interest in your book selling well. They should, but they don’t. Their interest is in seeing which books unexpectedly hit. That’s it. If it’s not you, you’re screwed.
Does your book make an immediate hit? Because if it doesn’t hit fairly quickly, then it’ll be brushed off the shelves to see if next month’s book offerings do better. How your last book did will affect your next book’s orders—especially for a series.
Bunker’s approach is different. Measured. Long-term. Something that seems positively relaxed given what I’ve heard about first-day craziness. And yet, he does have launch success, too.
I mention all this because Grahl and Bunker, along with Nick Cole, are running another set of the Indie Secrets Workshop on October 16th and 23rd. Check it out.