Building a Brand: Object Lessons

I wrote this some time ago; it’s been a draft sitting on my computer for quite a while. It’s as true now as it was then, though.
Looking at prospective panelists, I’m surprised at how many published writers trying to promote themselves do not or cannot:

1. Have their own domain name,
2. Have an excerpt up on their site,
3. Write a paragraph introducing themselves,
4. Understand what a paragraph is,
5. Bother to mention a URL where their book is,
6. (for the non-indies) Mention who their publisher is.

And yet want to be on a panel about building a brand or give a solo presentation about same.

• conventions
• publishing
• writing

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